SERVING NEW MEXICO
rEPLACE YOUR WHOLE ROOF IN 2026 AND WRITE OFF 100% of the cost!
CALL US NOW
(575) 551-7836
ALAMOGORDO'S #1 CHOICE FOR 2026
4 Generations of Excellence in Roofing, Siding, and Insulation.
We don't just fix roofs; we protect assets. Proudly serving Alamogordo, Hobbs, Artesia, Las Cruces, and Ruidoso with the precision of the "Dead On Mechanism." Discover why we were voted the top contractor for siding and insulation this year.
PROTECT YOUR LEGACY WITH NEW MEXICO’S MOST PRECISE ROOFING SYSTEMS.
The Authority in New Mexico
A Century of New Mexico Roofing in Our BLOOD.
Most roofing companies are "startups" with a few years of experience. At Dead On Roofing, we are fourth-generation tradesmen.
My grandfather, his father, and my father, Felix Orlando Martinez, all New Mexico roofers. We didn't learn this trade from a manual; we learned it on the rooftops of New Mexico.
BBB RATED A+
Better Business Bureau
Why Most New Mexico Roofs Fail Within 10 Years.
The "Cheap Labor" Trap
In our climate, "good enough" is a disaster waiting to happen. Most contractors use "builder-grade" materials and rushed labor.
This leads to:
- Thermal Shock Leaks
- TPO Delamination
- Voided Warranties
100 YEARS roofing. ZERO MARGIN FOR ERROR.
100 YEARS roofing. ZERO MARGIN FOR ERROR.
100 YEARS roofing. ZERO MARGIN FOR ERROR.
100 YEARS roofing. ZERO MARGIN FOR ERROR.
100 YEARS roofing. ZERO MARGIN FOR ERROR.
100 YEARS roofing. ZERO MARGIN FOR ERROR.
Architectural Metal: The Last Roof You’ll Ever Buy
For the homeOwner
Our custom-fabricated standing seam systems offer:
- Fire Resistance: Maximum protection in high-risk zones.
- Curb Appeal: Modern, sleek lines that define New Mexico luxury.
- Infinite Lifespan: While shingles rot in the sun, our metal systems thrive.
Stop worrying about your roof. forever.
TPO Integration: Engineered for the Bottom Line.
For the Commercial Asset Manager
We specialize in large-scale TPO systems that do more than just stop leaks—they pay for themselves.
- Ultra-Reflective: Drastically reduce HVAC loads and energy bills.
- Seamless Integration: We excel at complex transitions where metal meets TPO—the #1 failure point for lesser contractors.
- Certified Warranties
TURN YOUR NEW ROOF INTO BIG TAX SAVINGS FULL UPFRONT DEDUCts
READY TO MAXIMIZE YOUR SAVINGS?
Our "3-Point Precision" System
The "Dead On" Mechanism
To be the #1 ranked contractor, we developed a proprietary process that ensures your roof is a permanent asset, not a recurring expense.
- 1. Structural Analytics
- 2. Master-Class Installation
- 3. The Final Micron Inspection
DEAD ON ROOFING INCLUDES WARRANTIES UP TO 50 YEARS.
Most contractors are hard to find when a leak starts. Dead On Roofing is built on a foundation of accountability. We provide a comprehensive project binder with every install, detailing your warranties, materials, and inspection reports.
HAPPY CLIENTS
Call Us
(575) 551-7836
Get a "Dead On" Commercial Audit Today
Hours
Open today | 07:00 am – 09:00 pm |